Insights from KPCB US and global internet trends 2015 report
Digesting Mary Meeker's 2015 Internet Trends Analysis I always enjoy and gain great insight from Mary Meeker's 'State of mobile marketing' reports which she regularly publishes at this time of year via...
View ArticleDigital Marketing Trends for 2016 – how do they compare to 2015
How do the trends of 2015 compare to 2016 and what are the implications for your marketing investments in the year ahead? Around November/December/January of every year, there is a flurry of posts...
View ArticleUS digital ad spend to outstrip TV this year, all thanks to mobile...
Late 2016 the tipping point will be reached, as digital spend outstrips TV advertising for the first time If the forecasts based on current data from emarketer are correct, the US is about to spend...
View Article5 shocking stats from industry insiders revealing the decline of news publishers
Social media is massively disrupting the online news industry The era of online publishers may be coming to its end. More and more statistics are showing that people receive news from sites such as...
View ArticleReal-time mobile usage statistics [Infographic]
See the explosive growth of mobile in real time Because of the massive shift towards mobile over the past few years, it's difficult to overstate it's importance to marketers. This Infographic shows how...
View Article9 Global Internet Trends to inform your 2017 strategy – Key Insights from...
Mobile, social video and messaging apps: The big trends to inform your 2017 strategy Each year, analyst Mary Meeker, a partner at KPCB does a rather fantastic job of curating a vast range of pertinent...
View Article2016 US Digital Marketing Budgets: Statistics and Trends
Retail Industry is set to spend a record 15 billion on digital ads this year The retail industry spends more on digital ads than any other vertical. It outstripped automotive, travel, financial...
View ArticleThe Digital Duopoly Cements Itself
Chart of the Day: Google and Facebook online ad revenue surges whilst revenue of all other providers shrink. Healthy markets are defined by competition. Consumers have many providers to choose from,...
View Article2017 Cart Abandonment Stats [Infographic]
How is cart abandonment and remarketing changing in 2017? The global cart abandonment rate for Q1 2017 was 75.6%, down 1.2% from the previous quarter, which included the Christmas shopping season....
View ArticleWhat happens online in 60 seconds in 2021?
With this much search and social media activity every minute, content shock is increasing as a challenge for marketers in 2021. Take a step back and ask, what happens online in 60 seconds? When...
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